Föbi is a toy consisting of triangular foam panels with embedded magnets. Föbi was inspired by Miguel Sicart's book Play Matters, in it he says "To play is to make a world, through objects, with others, for others, and for us." One form of play that embodies this idea is the pillow and blanket fort. This form of play is fun for children and adults because it disrupts the status quo, it takes objects from everyday life and transforms them into whatever you can imagine.
The manufacturing process for this product is described in an infographic below. A brand was designed around the toy including a logo, aesthetic, and website. A business model was conceived that relied on Kickstarter to launch the product, the Kickstarter video is below.
