While at Proline I collaborated with one other designer and in conjunction with our marketing team we were tasked with re branding the company. The Proline brand lacked consistency across it’s various touch points and the aesthetic of the brand needed updating. The old logo was indicative of steam or wind, we designed a new logo that attempts to elevate the brand while staying true to that original idea. A style guide was developed that included typefaces, a color palette and guidelines for any print or web media that Proline will produce in the future. We also collaborated with our web developers to give prolineragehoods.com a face lift.
